Contact and Overview
Email Address
Office Hours
Tuesday: 1:45-4:00pm
Thursday: 1:45-4:00pm
Education
PhD, Mass Communication, University of Florida
MBA, Otterbein University, Westerville, OH
B.A., Journalism, University of Wisconsin - Eau Claire
Teaching
Currently Teaching (Spring 2025)
COM 3428 Advertising Research
COM 3430 Professional Ethics in Advertising
COM 3440 Second Story Media
COM 3544 Strategic Special Topics
Courses Taught
COM 1200 Thinking Through Communication
COM 2700 Foundations of Advertising
COM 3428 Advertising Research
COM 3430 Professional Ethics in Advertising
COM 3440 Second Story Media
COM 3544 Strategic Special Topics
COM 3860 Client Development & Services
COM 3928 Communication Research Methods
COM 4510 Senior Honors Thesis
Teaching and Research Specialties
Expertise in sport and entertainment advertising, analytics marketing, research featuring predictive models for consumer behavior. Courses on student-oriented statistical research, social media marketing, advertising ethics, client development and senior capstone advertising campaigns. Recent research topics are:
- Perception of presidential election
- Perception of clean energy initiatives
- Perception of post COVID self-esteem
- Perception of artificial intelligence integration
Thomas Mueller
PhD | MBA | Behaviorist. Advocate for compassionate public discourse. Faculty-in-residence, founder Active Living residence learning community. Leadership team for Faculty & Staff Christian Fellowship. Research in cancel culture, student resilience, energy conservation, psychological dimensions of consumer motivators in purchase intention.
Social media LinkedIn and YouTube; feel free to contact me via email and take a moment to review my personal website.
Research
Recent academic publications:
Mueller, T, (2023). Psychology of Ultrarunning: Evaluating Validation, Social Identity, and Disharmony in the Long-Distance Experience. Journal of Clinical Sport Psychology. Advance online publication. https://doi.org/10.1123/jcsp.2023-0014.
Mueller, T. (2023), Social action advertising: motivators and detractors in cause-oriented behaviors. Journal of Social Marketing, 13(2) 258-276.
Mueller, T. (2022). Masculinity and PTSD: Violence among Veterans in the BBC Series Peaky Blinders. Journal of Contemporary Rhetoric 12, 1, 33–44.
Mueller, T., & Perreault, G. (2021). Tap on our app: Internet motivators in the Generation Z purchasing process. First Monday, 26(12).
Mueller, T. (2021). Blame, then shame? Psychological predictors in cancel culture behavior. The Social Science Journal.
Mueller, T. (2021). Development and Testing of the University Student Resilience Scale. Journal of American College Health.
Mueller, T. (2020). Beyond binomial: Exploring practical applications for gender research. Journal of Gender Studies, 1–3
Mueller, T., Wingrove, T., & Murray, S. (2020). The Human response to Pet Rescue TV Commercials. Pet Behaviour Science, 9, 34–44.
Russell, J., Cazier, J., Hassler, E. & Mueller, T. (2020). Using Data Analytics to Understand the Electrical Consumption Patterns of Residential Buildings. Journal of Architectural Engineering, 26(1).
Recent awards
2022 Gamma Nu chapter of Tau Sigma National Transfer Honors Society "Transfer Star Award"
2021 W.H. Plemmons Medallion Leadership Award
2019 College of Fine and Applied Arts Service Award
Title: Professor, Advertising
Department: Department of Communication
Email address: Email me
Phone: (828) 262-2228