Thomas Mueller
PhD | MBA | Behaviorist. Advocate for compassionate public discourse. Faculty-in-residence, founder Active Living residence learning community. Leadership team for Faculty & Staff Christian Fellowship. Research in cancel culture, student resilience, energy conservation, psychological dimensions of consumer motivators in purchase intention.
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Research
Recent academic publications:
Mueller, T. (2023), Social action advertising: motivators and detractors in cause-oriented behaviors. Journal of Social Marketing, 13(2) 258-276.
Mueller, T. (2022). Masculinity and PTSD: Violence among Veterans in the BBC Series Peaky Blinders. Journal of Contemporary Rhetoric 12, 1, 33–44.
Mueller, T., & Perreault, G. (2021). Tap on our app: Internet motivators in the Generation Z purchasing process. First Monday, 26(12).
Mueller, T. (2021). Blame, then shame? Psychological predictors in cancel culture behavior. The Social Science Journal.
Mueller, T. (2021). Development and Testing of the University Student Resilience Scale. Journal of American College Health.
Mueller, T. (2020). Beyond binomial: Exploring practical applications for gender research. Journal of Gender Studies, 1–3
Mueller, T., Wingrove, T., & Murray, S. (2020). The Human response to Pet Rescue TV Commercials. Pet Behaviour Science, 9, 34–44.
Russell, J., Cazier, J., Hassler, E. & Mueller, T. (2020). Using Data Analytics to Understand the Electrical Consumption Patterns of Residential Buildings. Journal of Architectural Engineering, 26(1).
Education
PhD, Mass Communication, University of Florida
MBA, Otterbein University, Westerville, OH
B.A., Journalism, University of Wisconsin - Eau Claire
Teaching focus
Expertise in sport and entertainment advertising, analytics marketing, research featuring predictive models for consumer behavior. Courses on student-oriented statistical research, social media marketing, advertising ethics, client development and senior capstone advertising campaigns.
Courses currently taught (Fall 2022)
COM 3860 (Client development & services)
Recent awards
2022 Gamma Nu chapter of Tau Sigma National Transfer Honors Society "Transfer Star Award"
2021 W.H. Plemmons Medallion Leadership Award
2019 College of Fine and Applied Arts Service Award
Title: Professor, Advertising
Department: Department of Communication
Email address: Email me
Phone: (828) 262-2228