PhD | MBA | Behaviorist. Advocate for compassionate public discourse. Faculty-in-residence, founder Active Living residence learning community. Journal of Gender Studies editorial advising board. Research in cancel culture, student resilience, energy conservation, psychological dimensions of consumer motivators in purchase intention.
Recent academic publications:
Mueller, T. (2021). Blame, then shame? Psychological predictors in cancel culture behavior. The Social Science Journal.
Mueller, T. (2021). Development and Testing of the University Student Resilience Scale. Journal of American College Health.
Mueller, T. (2020). Beyond binomial: Exploring practical applications for gender research. Journal of Gender Studies, 1–3
Mueller, T., Wingrove, T., & Murray, S. (2020). The Human response to Pet Rescue TV Commercials. Pet Behaviour Science, 9, 34–44.
Russell, J., Cazier, J., Hassler, E. & Mueller, T. (2020). Using Data Analytics to Understand the Electrical Consumption Patterns of Residential Buildings. Journal of Architectural Engineering, 26(1).
PhD, Mass Communication, University of Florida
MBA, Otterbein University, Westerville, OH
B.A., Journalism, University of Wisconsin - Eau Claire
Expertise in sport and entertainment advertising, analytics marketing, research featuring predictive models for consumer behavior. Courses on student-oriented statistical research, social media marketing, advertising ethics, client development and senior capstone advertising campaigns.
Courses currently taught
COM 1200 (Thinking through communication)
COM 3317 (Social media strategies)
COM 3428 (Advertising research)
COM 3430 (Professional ethics in advertising)
COM 3860 (Client development & services)
2021 W.H. Plemmons Medallion Leadership Award
2019-2020 College of Fine and Applied Arts Service Award
Title: Professor, Advertising
Department: Department of Communication
Email address: Email me
Phone: (828) 262-2228
Office addressWalker Hall 244
Office hours: Monday and Tuesday 10 am - 1 pm