Thomas S. Mueller, PhD MBA

Thomas Mueller

PhD | MBA | Behaviorist. Advocate for compassionate public discourse. Faculty-in-residence, founder Active Living residence learning community. Leadership team for Faculty & Staff Christian Fellowship. Research in cancel culture, student resilience, energy conservation, psychological dimensions of consumer motivators in purchase intention.

Social media LinkedIn and YouTube; feel free to contact me via email and take a moment to review my personal website


Recent academic publications: 

Mueller, T, (2023). Psychology of Ultrarunning: Evaluating Validation, Social Identity, and Disharmony in the Long-Distance Experience. Journal of Clinical Sport Psychology. Advance online publication.

Mueller, T. (2023), Social action advertising: motivators and detractors in cause-oriented behaviors. Journal of Social Marketing, 13(2) 258-276.

Mueller, T. (2022). Masculinity and PTSD: Violence among Veterans in the BBC Series Peaky Blinders. Journal of Contemporary Rhetoric 12, 1, 33–44.

Mueller, T., & Perreault, G. (2021). Tap on our app: Internet motivators in the Generation Z purchasing process. First Monday, 26(12).

Mueller, T. (2021). Blame, then shame? Psychological predictors in cancel culture behavior.  The Social Science Journal.

Mueller, T. (2021). Development and Testing of the University Student Resilience Scale. Journal of American College Health.

Mueller, T. (2020). Beyond binomial: Exploring practical applications for gender research. Journal of Gender Studies, 1–3

Mueller, T., Wingrove, T., & Murray, S. (2020). The Human response to Pet Rescue TV Commercials. Pet Behaviour Science, 9, 34–44.

Russell, J., Cazier, J., Hassler, E. & Mueller, T. (2020). Using Data Analytics to Understand the Electrical Consumption Patterns of Residential Buildings. Journal of Architectural Engineering, 26(1).


PhD, Mass Communication, University of Florida

MBA, Otterbein University, Westerville, OH

B.A., Journalism, University of Wisconsin - Eau Claire

Teaching focus

Expertise in sport and entertainment advertising, analytics marketing, research featuring predictive models for consumer behavior. Courses on student-oriented statistical research, social media marketing, advertising ethics, client development and senior capstone advertising campaigns.

Courses Teaching (Spring 2024)

COM 2700 Foundations of Advertising
COM 3428 Advertising Research
COM 3430 Professional Ethics in Advertising

Recent awards

2022 Gamma Nu chapter of Tau Sigma National Transfer Honors Society "Transfer Star Award"

2021 W.H. Plemmons Medallion Leadership Award

2019 College of Fine and Applied Arts Service Award

Title: Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-2228

Office address
Walker Hall 221