Contact and Overview
Email Address
Office Hours
By Appointment
Education
Post-Graduate Certificate in Marketing, East Carolina University, Greenville, NC
M.A., Master of Mass Communication (MMC) - Integrated Marketing Communications, University of South Carolina, Columbia, SC
B.A., Communications: Public Relations; minor in Psychology, East Carolina University, Greenville, NC
Website
Teaching
Currently Teaching (Spring 2024)
COM 2700 Foundations of Advertising
COM 3317 Social Media Strategies
Courses Taught
Fall 2023: MKT 3050 Principles of Marketing
Fall 2022: MKT 3050 Principles of Marketing
Teaching and Research Specialties
Marketing Principles/Strategy
Integrated Marketing Communications
Digital/Social Media Marketing
Advertising Strategy/Public Relations/Event Planning
Entrepreneurship
Jamie’s educational interests include how consumer psychology affects social media marketing.
Jamie Yoch brings 25 years of diverse marketing experience to the classroom. Her professional background includes b2b and b2c sales, marketing management in product development and manufacturing, international marketing communications management, advertising agency account management, public relations, social media strategy, event management, solopreneurship and entrepreneurship. In addition, Jamie has 10+ years experience teaching in higher education settings.
Throughout Jamie’s professional career, she had the opportunity to work on both the tactical/creative and strategic side of marketing. She uses these whole-brained professional experiences to teach students to be forward-thinking marketers, who think outside the box in a respectful and open-minded manner. Jamie brings “real-world” experience to the classroom and when possible, connects students with external resources to add value to their college experience.
Title: Adjunct, Advertising and Social Media
Department: Department of Communication
Email address: Email me