Department of Communication

Contact and Overview

Email Address

hamy@appstate.edu

Office Hours

Monday: 11 a.m. - 12 p.m.
Wednesday:  11 a.m. - 12 p.m.

To make an appointment, please contact me by email.

Education

Ph.D., Media Arts and Sciences, Indiana University
M.A., Communication, Ewha Womans University
B.A., Communication, State University of New York - Buffalo

Teaching

Currently Teaching (Fall 2026)

COM 2325 Public Relations Principles
COM 3317 Social Media Strategies

Research

Publications

• Ham, Y., Yoo, S. (2025). The Effects of Individual Environmental Risk Perceptions via Message Strategies on the Activism Behavior: Focused on Construal-level Theory. Asian Journal of Public Relations. 8(1), 21-40. DOI: 10.61115/ajpr.2025.8.1.21
• Ham, Y. (2025) Examining the American Publics’ Heuristic-System Processing from Different Types of Messages as Predictors of Individual Information Processing: Focused on Anti-Asian Crimes. Korean Journal of Communication, 2(1), 97-122. https://dx.doi.org/10.1353/kjc.00011.
• Ham, Y. (2022). The Influence of Reactions to a Service Failure on Individual Switching Behaviors: focusing on the moderated effect of individual values and beliefs. Asian Journal of Public Relations, 5(1), 21-35. UCI: I410-ECN-151-24-02-089059623
• Ham, Y., and Cha, H. (2019). The Effect of Chinese Watching Korean TV Programs on Corporate and National Reputation: Focused on Cultivation Effect Theory. Advertising Research, KCI. 30(3), 37-80. [in English]
• Ham, Y., and Cha, H. (2015). The Effect of Watching Beauty TV Programs on the Reputation of Korea and Korean Beauty: Focused on Chinese Living in Korea. Advertising Research, KCI. 26(4), 131-160.

Presentations & Workshops

• Ham, Y., Boateng, P. A., & Zhang, Y. When AI Speaks for the Organization: Ethical Leadership and Message Framing in Healthcare Crisis Communication. AEJMC 2026 Conference 
• Ham. Y., Lee, J. Social Distance in Digital Risk Communication: How Message Concreteness Shapes Transnational Perceptions of Fine Dust Issue. Korea Public Relations Association Fall Conference 
• Ham, Y. Navigating Multinational Challenges: Strategic Solutions in International PR. AEJMC 2025 PRD Showcase Conference 
• Ham, Y. Examining the Asian Publics’ Heuristic-System Processing of Messages from Different Sources as Predictors of Individual Activism Intentions: Focused on Anti-Asian Crimes. AEJMC 2022 Conference 
• Ham, Y., Lee, E., Kim, E., and Lee, S. H. (2021) Examining Publics’ Comparative Evaluations of Government Dialogic Communication and Perceived Strength of Ties as Predictors of Asian Countries’ Reputations During the COVID-19 Pandemic. AEJMC 2021 Conference. 
• Lee, S., Ham, Y., and Cha, H. (2019). In Times of Risk, the Effect of Media Frame and Distrust of Government on Activism: focused on negative emotions and organization-public dialogic communication. International Communication Association, Washington DC. 
• Ham, Y., and Cha, H. (2015). The Effect of Chinese Watching Korean TV Programs on Corporate and National Reputation: Focused on Cultivation Effect Theory. International Communication Association. Puerto Rico.

Recent Awards

• Top Student Paper, Public Relations Division, AEJMC, August 2026 
• Cushman Memorial Scholarship, 2025 
• Laura Bassi Scholarship, April 2024 — In-kind editorial and proofreading support 
• Top Student Paper Award, AEJMC–KACA, August 2022 
• Thesis of the Year, Ewha Womans University, October 2016