Dr. Thomas S. Mueller

Dr. Thomas Mueller

PhD, MBA educator and social scientist. Advocate for compassionate public discourse. Faculty-in-residence, founder Active Living residence learning community. Editorial Board Journal of Gender Studies. Research in energy conservation, psychological dimensions of consumer motivators in purchase intention.

Social media LinkedIn and YouTube; feel free to contact me via email and take a moment to review my personal websiteMy complete curriculum vitae is attached below.

Research

Focus on student partnerships that inspire learning and curiosity through data reporting and interpretation. Psychological model development for multi-dimensional assessment of behavior and motivation.

Recent undergraduate student research publications: 

Perceptions of Charitable Giving: Discovering and Understanding Societal Views to Maximize the Ability to Build Homes, Hopes, and Futures

Gender bias in sport media a critical analysis of Twitter content and the National Football League's Carolina Panthers

American and Australian Sprint Car Racing: Increasing Standardization as a Motivator for Economic Growth

Education

PhD, Mass Communication, University of Florida

MBA, Otterbein University, Westerville, OH

B.A., Journalism, University of Wisconsin - Eau Claire

Teaching focus

Expertise in sport and entertainment advertising, analytics marketing, research featuring predictive models for consumer behavior. Courses on student-oriented statistical research, social media marketing, international advertising, advertising ethics, and senior capstone advertising campaigns.

Courses taught

COM 1200 (Thinking through communication)

COM 3317 (Social media strategies)

COM 3544 (Special Topics, sport advertising)

COM 3544 (Special Topics, selling through social media)

COM 3928 (Research methods)

COM 4250 (Ethical practices in advertising)

COM 4400 (Advertising campaigns)

COM 4510 (Senior honors thesis)

Recent awards

2019-2020 College of Fine and Applied Arts Service Award

Keynote speaker 2019 ASU Housing Residence Life Awards Banquet "Resilience and Residence Life"

Title: Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-2228

Office address
Walker Hall 244

Attachments

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Thomas Mueller curriculum vitaedocument164.78 KB