Dr. Thomas S. Mueller

Dr. Thomas Mueller


Social scientist, fitness advocate. Consumer psychology for ethical advertising. Research in consumer messaging promoting energy conservation. Marketing partner and global blogger for Mandela Fellows African leaders.  Faculty in residence and founder of the Active Living Residence Learning Community.

Social media on LinkedIn and YouTube; feel free to contact me via email and take a moment to review my personal website.


Focus on student partnerships that inspire learning and curiosity through data reporting and interpretation. Psychological model development for multi-dimensional assessment of behavior and motivation.

Recent undergraduate student research publications: 

Perceptions of Charitable Giving: Discovering and Understanding Societal Views to Maximize the Ability to Build Homes, Hopes, and Futures

Gender bias in sport media a critical analysis of Twitter content and the National Football League's Carolina Panthers

American and Australian Sprint Car Racing: Increasing Standardization as a Motivator for Economic Growth


PhD, Mass Communication, University of Florida

MBA, Otterbein University, Westerville, OH

B.A., Journalism, University of Wisconsin - Eau Claire

Teaching focus

Expertise in sport and entertainment advertising, analytics marketing, research featuring predictive models for consumer behavior. Courses on student-oriented statistical research, social media marketing, international advertising, advertising ethics, and senior capstone advertising campaigns.

Course development

UCO 1200 (first year seminar, developed for Active Living RLC)
COM 1200 (foundations of communication, developed seated and online)
COM 2300 (intro mass media, developed seated)
COM 2700 (foundations of advertising, developed seated)
COM 3202 (advertising copywriting, developed seated and online)
COM 3300 (mass media & society, developed seated)
COM 3544 (Special Topics, sport advertising)
COM 3544 (Special Topics, selling through social media)
COM 3640 (media planning, developed seated and online)
COM 3928 (research methods, developed seated and online)
COM 4040 (international advertising, developed seated and online)
COM 4250 (ethical practices in advertising, developed seated and online)
COM 4402 (advanced advertising capstone, seated)
COM 4400 (advertising campaigns)
COM 4510 (senior honors thesis)


International Board of Directors, Journal of Gender Studies

Associate Editor, Int'l Journal of Motorsport Management

Faculty advisor, Communication Department student special events group

Steering committee, ASU Faculty/Staff Christian Fellowship

Faculty in Residence, Hoey Hall

Founder and chair, Active Living Residence Learning Community

Recent awards

2019-2020 College of Fine and Applied Arts Service Award

Keynote speaker 2019 ASU Housing Residence Life Awards Banquet "Resilience and Residence Life"


Mueller, T. (2020). Beyond binomial: Exploring practical applications for gender research. Journal of Gender Studies, 1–3

Mueller, T., Wingrove, T. & Murray, S. (2020). The Human response to Pet Rescue TV Commercials. Pet Behaviour Science (pending publication).

Russell, J., Cazier, J., Hassler, E. & Mueller, T. (2020). Using Data Analytics to Understand the Electrical Consumption Patterns of Residential Buildings. Journal of Architectural Engineering, 26(1).

Mueller, T., Hassler, E., Cazier, J. and Russell, J. (2019). Energy Audits and Efficiency Rebates Drive Energy Consumer Satisfaction. Natural Gas & Electricity, 36: 13-18.

Mueller, T. (2019). Utility peak power messaging: Eliciting consumer response through traditional and social media channels. Energy Research & Social Science, 57, 101244.

Hassler, E., Cazier, J., Russell, J., Mueller, T., & Paprocki, D. (2019). Standardizing Public Utility Data: A Case Study of a Rural Mid-Size Utility. Journal of Information Systems Applied Research, 12(1), 36.

Haase, M. & Mueller, T. (2019). American and Australian Sprint Car Racing: Increasing Standardization as a Motivator for Economic Growth. International Journal of Motorsport Management, 7(1). 

Grace, A. & Mueller, T. (2019). Gender Bias in Sport Media: A critical analysis of Twitter content and the National Football League’s Carolina Panthers. Journal of Gender Studies.

Perreault, G. & Mueller, T. (2019). Who loves the Biblical Epic? A mixed-method analysis of online community perception of epic Biblical movies. New Heart and New Spirit: Perspectives on the Modern Biblical Epic. Clayton, W. (Ed.) Austin, TX: University of Manchester Press (In Press)

Mueller, T. & Perreault, G. (2018). The Psychology of Student Wellness: Relationships, Detractors and Exam Anxiety. Journal of Higher Education Management, 3(32).

Mueller, T. (2018). Donald Trump, Confederate Flags and NASCAR: Understanding fandom in stock car auto racing. International Journal of Motorsport Management, 3(1).

Mueller, T., & Wallin, M. (2018). Battling the Bullies: A Text Analysis of Student Interventions at University. Journal of Bullying & Social Aggression, 1(1). Retrieved from http://sites.tamuc.edu/bullyingjournal/battling-bullies-text-analysis-student-interventions-university/

Mueller, T. (2017). Consumer perceptions of electric utilities: Insights from the Center for Analytics Research & Education Project in the United States. Energy Research & Social Science, 26 (Supplement C), 34–39.

Mueller, T. (2017). The Student Perception of Faculty Scale: Development, Testing and Practical Application. Journal on Excellence in College Teaching, 28(1), 99–116.

Mueller, T. (2016). Tumultuous times in NASCAR: Antitrust implications for drivers and teams. International Journal of Motorsport Management, 5(2).

Mueller, T. (2014). Changes to the Student Loan Experience: Psychological Predictors and Outcomes. Journal of Student Financial Aid, 43(3), 147-164.

Mueller, T. (2014). Consumer perception of CSR: Modeling psychological motivators. Corporate Reputation Review 17(3), 1-11.

Mueller, T. (2014). Changes to the Student Loan Experience: Psychological Predictors and Outcomes. Journal of Student Financial Aid, 43(3), 147-164.

Mueller, T. (2014). Adolf Hitler and Martin Luther: Anti-Semitism, Nazi propaganda and the German Lutheran Church. War Crimes, Genocide & Crimes against Humanity, 6, 1-28.

Mueller, T. (2012). The recreational sport participation scale: development, testing and practical application. International Journal of Sport Management and Marketing, 12(3), 144–158.

Mueller, T. (2012). Involvement of Ultramarathon Runners: Understanding Intention, Behavior, and Perceived Skill of the “Absolute Unitary Being”. ICHPER-SD Journal of Research, 7(1), 17–22.

Mueller, T. (2012). Scooter crashes at university: Intervention tactics for modified behavior and helmet use. Traffic Injury Prevention, 14(4), 1–5.

Mueller, T. (2011). Involvement and Rally Car Racing: The Significance of Importance, Sign Value and Pleasure in Motorsport Marketing. International Journal of Motorsport Management, 1(1), 1.

Mueller, T. (2011). Professors and practitioners: The practical convergence of theory with sponsorship negotiation and management. Journal of Sponsorship, 4(4), 325–337.

Mueller, T., & Sutherland, J. (2010). Heroes and villains: Increasing fan involvement in pursuit of “the elusive fan.” Journal of Sport Administration & Supervision, 2(1), 20–30.

Mueller, T. & Roberts, M. (2008). The effective communication of attributes in sport-sponsorship branding. International Journal of Sport Communication, 1(2).

Mueller, T. (2008). NASCAR in Mexico: the US expansion of motorsport into Hispanic culture. International Journal of Sports Marketing and Sponsorship, 9(3), 205.

Title: Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-2228

Office address
Walker Hall 244