Contact and Overview
Email Address
Office Hours
Monday: Noon-3:00 p.m.
Wednesday: Noon-3:00 p.m.
Friday: By appointment
Education
Ph.D., North Dakota State University (2017)
M.A., Virginia Tech (2009)
B.S., Appalachian State University (2007)
Teaching
Currently Teaching (Spring 2024)
COM 3640 Media Planning
COM 3936 Consumer Insights
COM 4400 Advertising Campaigns
Teaching and Research Specialties
Advertising
Media Planning
Social Media
Professional Affiliations
Cratis D. Williams School of Graduate Studies (Affiliate Member)
International Communication Association (ICA)
American Advertising Federation (AAF)
National Communication Association (NCA)
American Academy of Advertising (AAA)
Peer-Reviewed Journal Articles
Ferchaud, A., Orme, S., & Daniel, E.S. (2022). Morality inside the matrix: A qualitative exploration of gamers’ moral considerations within virtual game space. Journal of Gaming and Virtual Worlds, https://doi.org/10.1386/jgvw_00056_1
Ferchaud, A., Yan, Z., & Daniel, E.S. (2022) Binging on the Heartbreak: The Effect of Binge Watching on Narrative Engagement and Parasocial Breakups. Psychology of Popular Media. https://doi.org/10.1037/ppm0000414
Kowert, R. & Daniel, E.S. (2021). The one-and-a-half sided parasocial relationship: The curious case of live-streaming. Computers in Human Behavior.
Perreault, G., Daniel, E.S., & Tham, S. (2021). The Social Identity of ‘Loot Box’ gamers: A case study of the Final Fantasy Brave Exvius. Game Studies
Crawford, E. & Daniel, E.S., & Yakubova, M. Kodagoda-Peiris, I. (2020). Connecting without connection: Using Social Media to Analyze Problematic Drinking Among Mothers. Journal of Current Issues and Research in Advertising
Daniel, E.S., Crawford, E., & Westerman, D. (2018). Understanding the influence of Social Media Influencers: Using the Lens of Taylor’s Strategy Wheel and Parasocial Interaction to Understand Online Vaping Communities. The Journal of Interactive Advertising (JIAD Finalist: “Best Paper” of 2018)
Daniel E.S. & Westerman, D. (2017). Valar Morghulis (All Parasocial Men Must Die): Having nonfictional responses to a fictional character. Communication Research Reports. 34(2), 143-152
Book Chapters
Daniel E.S. (2022). Too Important for Bill’s PC: Attachment, Identification, and Parasocial Relationships with our Favorite Pokémon. The Psychology of Pokémon. Fort Worth, TX. Leyline
Daniel E.S. (2020). When Heroes become Villains: Developing Parasocial Relationships with Characters and the Expectancy Violation Meeting the Actors. In A. Bean, E. Daniel, S. Stewart, Integrating Geek Culture into Therapeutic Practice: A Clinician's Guide to Geek Therapy. Fort Worth, TX, Leyline
Daniel, E.S., (2020) Drinking the Magika: The Struggle of Overcoming Parasocial Relationships with Genocidal Regimes in Final Fantasy X. Submitted to Surpassing your Limit Breaks: The Psychology of Final Fantasy. Forth Worth, TX, Leyline
Daniel, E.S., Perreault, G., & Blight, M. (2020) Is the news cycle “real?”: A Case Stud of Media Fandom and Diffusion of Innovation in Persona 5. In A. Dunn (Ed.) Multidisciplinary Perspectives on Media Fandom. Hershey, PA: IGI Global
Daniel, E.S. (2020). Follow the trails of our enemies: Overcoming cognitive dissonance to achieve our goals. In R. Kowert (Ed.) Press Start: How Video Games Cultivate Happiness. Basingstoke, UK: Palgrave
Garski, L., Shepard, C., & Daniel, E.S. (2019). Unmasking grief: Applying the Kubler-Ross Stages of Grief Model to The Legend of Zelda: Majora’s Mask. In T. Bean (Ed.) The Psychology of Zelda. Dallas, TX: Benbella
Daniel E.S. (2017). Tapping into identity: Social Balance explained through Newcomers Identity and Organizational Identification in Craft Breweries. In A. Tyma (Ed.), Beer Culture in Theory and Practice. Lanham, MD: Rowman & Littlefield
Publications
Bean, A., Daniel, E.S., & Hays, S. (2020). A Clinician's Guide to Geek Culture. Fort Worth, TX, Leyline.
Title: Associate Professor, Advertising
Department: Department of Communication
Email address: Email me
Phone: (828) 262-2407