Dr. Shanshan Lou

Contact and Overview

Email Address


Office Hours

Monday & Wednesday 2:00pm-4:30pm, and by appointment


Ph.D., Mass Communication, Ohio University.
M.A., Communication, Morehead State University.
B.A., Advertising, Zhejiang Gongshang University


Currently Teaching (Spring 2023)

COM 3936 Consumer Insights
COM 4040 International Advertising

Courses Taught

COM 4040 International Advertising
COM 3200 Internet Communication
COM 2300 Introduction to Mass Communications

Teaching Specialties

Advertising Research
Media Effects
Internet Communication
Social Media and Marketing
Research Methods

Professional Affiliations or Organizations

American Academy of Advertising
Association for Education in Journalism and Mass Communication
Broadcast Education Association
International Communication Association

Research Interests

Advertising Effects
Interactive Advertising
Social Media
New Media Technologies
Audience Analysis

Title: Associate Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-4035

Office address
Walker Hall 247