Dr. Shanshan Lou

Contact and Overview

Email Address


Office Hours

Monday & Wednesday 2:00pm-4:30pm, and by appointment


Ph.D., Mass Communication, Ohio University.
M.A., Communication, Morehead State University.
B.A., Advertising, Zhejiang Gongshang University


Courses Taught

COM 2300 Introduction to Mass Communications
COM 3200 Internet Communication
COM 3317 Social Media Strategies
COM 4040 International Advertising

Teaching Specialties

Advertising Research
Media Effects
Internet Communication
Social Media and Marketing
Research Methods

Professional Affiliations or Organizations

American Academy of Advertising
Association for Education in Journalism and Mass Communication
Broadcast Education Association
International Communication Association

Research Interests

Advertising Effects
Interactive Advertising
Social Media
New Media Technologies
Audience Analysis

Title: Interim Chair & Associate Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-4035

Office address
Walker Hall 143