Dr. Shanshan Lou

Office Hours: Monday & Wednesday 11:00am-12:00pm, 2:00pm-3:30pm, and by appointment

Education: 

  • Ph.D., Mass Communication, Ohio University.
  • M.A., Communication, Morehead State University.
  • B.A., Advertising, Zhejiang Gongshang University

Teaching Specialties: 

  • Advertising
  • Media Effects
  • Internet Communication
  • Social Media and Marketing
  • Research Methods

Professional Affiliations or Organizations: 

  • American Academy of Advertising
  • Association for Education in Journalism and Mass Communication
  • Broadcast Education Association
  • International Communication Association

Research Interests: 

  • Advertising Effects
  • Interactive Advertising
  • Social Media
  • New Media Technologies
  • Audience Analysis

Courses Taught: 

Fall 2013

  • COM 4040 International Advertising

  • COM 3200 Internet Communication

  • COM 2300 Introduction to Mass Communications

Title: Associate Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-4035

Office address
Walker Hall 247