Contact and Overview
Email Address
Office Hours
Monday & Wednesday 2:00pm-4:30pm, and by appointment
Education
Ph.D., Mass Communication, Ohio University.
M.A., Communication, Morehead State University.
B.A., Advertising, Zhejiang Gongshang University
Teaching
Currently Teaching (Spring 2023)
COM 3936 Consumer Insights
COM 4040 International Advertising
Courses Taught
COM 4040 International Advertising
COM 3200 Internet Communication
COM 2300 Introduction to Mass Communications
Teaching Specialties
Advertising
Advertising Research
Media Effects
Internet Communication
Social Media and Marketing
Research Methods
Professional Affiliations or Organizations
American Academy of Advertising
Association for Education in Journalism and Mass Communication
Broadcast Education Association
International Communication Association
Research Interests
Advertising Effects
Interactive Advertising
Social Media
New Media Technologies
Audience Analysis
Title: Associate Professor, Advertising
Department: Department of Communication
Email address: Email me
Phone: (828) 262-4035