Dr. Hongwei "Chris" Yang

Contact and Overview

Email Address

yangh@appstate.edu

Office Hours

Monday-Friday 3:30pm-4:30pm (Virtual, by appointment)

Make an Appointment

Education

Ph.D. Mass Communication with the concentration on advertising.
Southern Illinois University Carbondale. 2006.
M.A. English Literature. Beijing Foreign Studies University. 1997.
B.A. English. Nankai University Tianjin. 1994.

Curriculum Vitae

Website

https://sites.google.com/site/chrishongweiyang/

Teaching

Currently Teaching (Fall 2020)

COM 2700 Foundations of Advertising
COM 3640 Media Planning
COM 3928 Communication Research Methods

Courses Taught

COM 2700 Advertising Foundations
COM 3640 Media Planning
COM 3928 Communication Research Methods
COM 3544 Strategic Planning in Advertising
COM 4250 Professional Ethics in Advertising

Teaching Specialties

Advertising Foundations
Advertising Media Planning
Communication Research Methods
Strategic Planning in Advertising
Professional Advertising Ethics
International Advertising

Professional Affiliations or Organizations

American Association for Education in Journalism and Mass Communication
International Communication Association

Publications

Yang, Hongwei, & Wang, Yingqi (April, 2018), “Predicting U.S. College Students’ Interest in Studying in China: Social Influence, Personal Experiences, Country Reputation, and Media Coverage,” Frontiers: The Interdisciplinary Journal of Study Abroad, Vol. 30, No. 2, pp. 136-160.

Wen, Lei, Yang, Hongwei, Bu, Danlu, Diers, Lizabeth, & Wan, Huaqing (Spring, 2018), “Public accounting vs private accounting, career choice of accounting students in China,” Journal of Accounting in Emerging Economies, Vol. 8, No. 2, pp. 124-140.

Yang, Hongwei, & Wang, Yingqi (September, 2017), "The Influence of US Media and Country Image on Chinese High School Students' Attitudes toward and Intent of studying in the USA," the Journal of China Marketing, Vol. 6, No.2, pp. 145-182.

Yang, Hongwei (December, 2016), "An Integrated Approach to Understanding Young US Consumers' Acceptance of Pinterest," Journal of Social Media Studies, Vol. 3, No. 1, pp. 1-14.

Zatepilina-Monacell, Olga, Yang, Hongwei, & Wang, Yingqi (December, 2016), "Factors Shaping U.S. College Students' Concept of China and Willingness to Study in China," in Jami A. Fullerton and Alice Kendrick (eds.) Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy (pp. 201-219), New York, NY: Peter Lang.

Yang, Hongwei, & DeHart, Jean (January, 2016), "Social Media Use and Online Political Participation Among College Students during the US Election 2012," Social Media + Society, Vol. 2, No. 1, doi:10.1177/2056305115623802.

Yang, Hongwei, & Wang, Yingqi (August/September, 2015), "Social Sharing of Online Videos: Examining American Consumers' Video Sharing Attitudes, Intent, and Behavior," Psychology and Marketing, Vol. 32, No. 9, pp. 907-919. DOI: 10.1002/mar.20826

Zhou, Liuning & Hongwei Yang (Summer, 2015), “Online Advertising,” in Ashley Esarey and Randolph Kluver (eds.) the Internet in China: An Encyclopedia Handbook of Online Business, Information, Distribution, and Social Connectivity, Gt Barrington, MA: Berkshire Publishing.

Yang, Hongwei (Fall, 2014), "Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media," International Journal of E-Business Research, Vol. 10, No. 2, pp. 23-44.

Wen, Lei, Yang, Hongwei, & Zhou, Lihui (Spring, 2014), "Examinging Young Chinese Consumers' Perceptions of Bank's Corporate Social Responsibility," Journal of International Finance and Economics, Vol. 14, No.1, pp. 39-52.

Research Interests

New Marketing
Advertising Regulation
Consumer Psychology and Behavior
Advertising Effects
Advertising Content Analysis
Interactive Advertising
New Media and Society
Consumer Behavior
Political Communication

Recent Awards

Emerald Literati Award, 2019 Outstanding Paper in Journal of Accounting in Emerging Economies
Wen, Lei, Yang, Hongwei, Bu, Danlu, Diers, Lizabeth, & Wan, Huaqing (Spring, 2018), “Public accounting vs private accounting, career choice of accounting students in China,” Journal of Accounting in Emerging Economies, Vol. 8, No. 2, pp. 124-140.

Title: Associate Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-6972

Office address
Walker Hall 137