Dr. Emory Stephen Daniel Jr.

Contact and Overview

Email Address


Office Hours

Monday, Wednesday, Friday 1:00pm-3:00pm


Ph.D., North Dakota State University (2017)
M.A., Virginia Tech (2009)
B.S., Appalachian State University (2007)


Currently Teaching (Fall 2020)

COM 3544 Streaming & Social Media Influence
COM 3640 (App State Online) Media Planning
COM 4402 Advanced Advertising Campaigns

Teaching and Research Specialties

Media Planning
Social Media

Professional Affiliations

Cratis D. Williams School of Graduate Studies (Affiliate Member)
International Communication Association (ICA)
American Advertising Federation (AAF)
National Communication Association (NCA)
American Academy of Advertising (AAA)

Peer Reviewed Journal Articles

Crawford, E. & Daniel, E.S., & Yakubova, M. Kodagoda-Peiris, I. (2020). Connecting without connection: Using Social Media to Analyze Problematic Drinking Among Mothers. Journal of Current Issues and Research in Advertising

Daniel, E.S., Crawford, E., & Westerman, D. (2018). Understanding the influence of Social Media Influencers: Using the Lens of Taylor’s Strategy Wheel and Parasocial Interaction to Understand Online Vaping Communities. The Journal of Interactive Advertising (JIAD Finalist: “Best Paper” of 2018) 

Daniel E.S. & Westerman, D. (2017). Valar Morghulis (All Parasocial Men Must Die): Having nonfictional responses to a fictional character. Communication Research Reports. 34(2), 143-152

Book Chapters

Daniel, E.S., (2020) Drinking the Magika: The Struggle of Overcoming Parasocial Relationships with Genocidal Regimes in Final Fantasy X. Submitted to: Surpassing your Limit Breaks: The Psychology of Final Fantasy. Forth Worth, TX, Leyline

Daniel, E.S., Perreault, G., & Blight, M. (2020) Is the news cycle “real?”: A Case Stud of Media Fandom and Diffusion of Innovation in Persona 5. In A. Dunn (Ed.) Multidisciplinary Perspectives on Media Fandom. Hershey, PA: IGI Global

Daniel, E.S. (2020). Follow the trails of our enemies: Overcoming cognitive dissonance to achieve our goals. In R. Kowert (Ed.) Press Start: How Video Games Cultivate Happiness. Basingstoke, UK: Palgrave

Garski, L., Shepard, C., & Daniel, E.S. (2019). Unmasking grief: Applying the Kubler-Ross Stages of Grief Model to The Legend of Zelda: Majora’s Mask. In T. Bean (Ed.) The Psychology of Zelda. Dallas, TX: Benbella

Daniel E.S. (2017). Tapping into identity: Social Balance explained through Newcomers Identity and Organizational Identification in Craft Breweries. In A. Tyma (Ed.), Beer Culture in Theory and Practice. Lanham, MD: Rowman & Littlefield

Title: Assistant Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-2407

Office address
Walker Hall 129