Dr. Emory Stephen Daniel Jr.

Email Address: danieles@appstate.edu

Office Hours: Monday-Friday 11:00am-1:00pm


  • Ph.D., North Dakota State University (2017)
  • M.A., Virginia Tech (2009)
  • B.S., Appalachian State University (2007)

Professional Affiliations:

  • Cratis D. Williams School of Graduate Studies (Affiliate Member)
  • International Communication Association (ICA)
  • American Advertising Federation (AAF)
  • National Communication Association (NCA)
  • American Academy of Advertising (AAA)

Peer Reviewed Journal Articles:

Daniel, E.S., Crawford, E., & Westerman, D. (2018). Understanding the influence of Social Media Influencers: Using the Lens of Taylor’s Strategy Wheel and Parasocial Interaction to Understand Online Vaping Communities. The Journal of Interactive Advertising (JIAD Finalist: “Best Paper” of 2018) 

Daniel E.S. & Westerman, D. (2017). Valar Morghulis (All Parasocial Men Must Die): Having nonfictional responses to a fictional character. Communication Research Reports. 34(2), 143-152

Crawford, E., Daniel, E. S., Westerman, D. (2016). From Introducing the World Wide Web to Teaching Advertising in the Digital Age: Analysis of the past twenty years of the Journal of Advertising Education. Journal of Advertising Education, 20(1-2), 54-65.

Book Chapters:

Garski, L., Shepard, C., & Daniel, E.S. (2019). Unmasking grief: Applying the Kubler-Ross Stages of Grief Model to The Legend of Zelda: Majora’s Mask. In T. Bean (Ed.) The Psychology of Zelda. Dallas, TX: Benbella

Daniel E.S. (2017). Tapping into identity: Social Balance explained through Newcomers Identity and Organizational Identification in Craft Breweries. In A. Tyma (Ed.), Beer Culture in Theory and Practice. Lanham, MD: Rowman & Littlefield

Title: Assistant Professor, Advertising
Department: Department of Communication

Email address: Email me

Phone: (828) 262-2407

Office address
Walker Hall 129