Program Dates: July 5 - July 21, 2024
This course allows students to learn about the basic strategies, tactics, and tools professionals use to publicize and promote music acts and releases in an intercultural context. Students will learn about the essential aspects of music promotion from experienced faculty and London-based music industry professionals. Students will visit and learn from local retailers and music promoters and tour key media outlets that help spread awareness about emerging artists and releases. The program specifically addresses digital publicity and media relations, digital music promotion on streaming platforms, artist relations, media management, and retail event promotion. Students will learn about the London music scene and its history through tours of production facilities by attending select music events to consider their planning and promotion.
No prior public relations or communications coursework or experience is required to participate. Students will complete course projects aligning with these public relations practice areas and earn three hours of course credit. Honors credit is available with an honors contract approved in advance.
Program Cost: $3117*
*Plus tuition, airfare & fees
Academics
Course Prefix | Course Name | Credits |
COM 3538 | Special Topics in Public Relations: Music PR, Publicity & Promotion | 3 |
Faculty Leaders
Dr. Melissa Adams
Assistant Professor, Public Relations
Department of Communication
adamsmb2@appstate.edu
Dr. Andrew Davis
Assistant Professor, Communication Studies
Department of Communication
davisag2@appstate.edu