Program Dates: May 20-June 2, 2026
Imagine spending part of your summer exploring Barcelona’s vibrant culture, gaining hands-on experience with advertising and public relations, and enjoying unforgettable excursions to some of Spain’s most stunning destinations. This program combines academic learning with once-in-a-lifetime adventures designed to broaden your global perspectives. You’ll visit PR and advertising agencies, and wineries to see how the Spanish wine industry produces, promotes, and markets its products to both local and international audiences. Along the way, you’ll discover how culture, history, and gastronomy influence communication strategies and consumer experiences. There will be a couple of fun excursions. You’ll also step into the medieval streets of Girona—famous as a filming location for Game of Thrones—and relax in the Mediterranean beach town of Sitges, known for its golden coastline, seaside promenade, and grand mansions framed by the Parc Natural del Garraf. You’ll have the chance to cook traditional Spanish dishes like paella, giving you a hands-on taste of local cuisine, and enjoy lively discussions with industry professionals about technology and media from a scenic rooftop setting. Whether you’re an Advertising/PR major or exploring something new, this experiential program will deepen your understanding of global communication and give you the chance to immerse yourself in Spanish culture. No prior advertising or PR experience is required.
Program Cost: $3,699*
*Plus tuition, airfare & fees
Academics
Course Prefix | Course Name | Credits |
COM 4040 | International Advertising | 3 |
COM 3538 | Selected Topics in PR | 3 |
Faculty Leaders
Dr. Shanshan Lou
Professor, Advertising
Department of Communication
lous@appstate.edu
Dr. Jiangxue Han
Associate Professor, Public Relations
Department of Communication
hanj2@appstate.edu
Links
Course Details | Spain Photos • 2023