Program Dates: May 20 - June 3, 2024
This program offers a unique experience for students to acquire knowledge of the Spanish wine industry's advertising and public relations practices. We will visit universities, advertising and PR agencies, and wineries in Barcelona. You will learn how wine is produced and marketed to local and global audiences. This experiential learning opportunity can enrich your understanding of how culture influences advertising and other communication artifacts. All majors may participate. No prior advertising or PR experience is required.
Program Cost: $4589*
*Plus tuition, airfare & fees
Academics
Course Prefix | Course Name | Credits |
COM 4040 | International Advertising | 3 |
COM 3538 | Selected Topics in PR | 3 |
Faculty Leaders
Dr. Shanshan Lou
Associate Professor, Advertising
Department of Communication
lous@appstate.edu
Dr. Jiangxue Han
Assistant Professor, Public Relations
Department of Communication
hanj2@appstate.edu