Department of Communication

Advertising (Online)

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With the Bachelor of Science in Advertising offered through App State Online, you can explore advertising topics like sales management, international retailing, media ethics, brand communications, advertising copy & design, and media planning.

Course Sequencing

General Education

Students are strongly recommended to complete most, if not all, of Appalachian’s General Education requirements before completing major coursework, except for COM 1200 and either COM 2101 or 2105.

Advertising Online Course Availability

 Not all Advertising major classes are offered online every semester, so pay close attention to the semester in which courses are offered and plan accordingly.

Offered every semester and should be taken as soon as possible:

COM 1200: Thinking Through Communication (3)
COM 2101: Public Speaking (3) or COM 2105: Public Speaking (3)
COM 2700: Foundations of Advertising (3)
COM 2618: Introduction to Media Publishing (3)

Fall Semesters Only

Spring Semesters Only 

Take the classes in the order they are listed if possible

COM 3317: Social Media Strategies (3)
COM 3015: Advertising Graphics (3) (Prerequisite: COM 2618)
COM 3302: Copywriting for Advertising (3) [WID] (Prerequisites: RC 2001 or equivalent and COM 2700)
COM 3860: Client Development and Services (3) (Prerequisite: COM 2700)

Take the classes in the order they are listed if possible

COM 3245: Introduction to Promotional Video (3) (Prerequisite: COM 2618)
COM 3428: Advertising Research (3)
COM 3430: Professional Ethics in Advertising (3) [WID] (Prerequisites: RC 2001 or equivalent and COM 2700)
COM 3544: Selected Topics in Advertising - Business (3) or COM 3545: Selected Topics in Advertising - Creative (3)
COM 3936: Consumer Insights (3) (Prerequisites: COM 2700 and COM 3428)
COM 4040: International Advertising (3) (Prerequisite: COM 2700)
COM 4400: Advertising Campaigns (3) [CAP] (Prerequisites: Senior standing, COM 2700, and either COM 3010 or COM 3302, or COM 3640 or COM 3544, or permission of the instructor.)

First Summer Session 2025 (5/27-6/27)

Second Summer Session 2025 (7/2-8/5) 

COM 1200: Thinking Through Communication (3)
COM 2101: Public Speaking (3) or COM 2105: Public Speaking (3)
COM 2618: Introduction to Media Publishing (3)
COM 2700: Foundations of Advertising (3)
COM 3317: Social Media Strategies (3)
COM 3428: Advertising Research (3) 

COM 1200: Thinking Through Communication (3)
COM 2105: Public Speaking in the Disciplines (3)
COM 2618: Introduction to Media Publishing (3)
COM 2700: Foundations of Advertising (3)
COM 3015: Advertising Graphics (3) (Prerequisite: COM 2618)
COM 3302: Copywriting for Advertising (3) [WID] (Prerequisites: RC 2001 or equivalent and COM 2700)

Minors

This program requires a minor. Current online options are:

  • General Business
  • Non-Profit Organizations
  • Nutrition and Foods
  • Social Work
  • Sociology
  • Sport Science and Coaching
  • Workforce Leadership and Development

However, it is possible to complete other minors if students already have some transfer credit and are able to take online courses over the summer. Students interested in completing a minor other than those previously listed will need to consult with the academic department for their minor of interest to confirm that online classes will be offered. Minor courses should be completed along with major coursework and planned according to the desired graduation timeline.

Helpful Resources

Academic Calendar
Career Development Center
Financial Aid
Registrar: Registration Information, Transcripts, Withdrawal, and Readmission
Student Accounts: Tuition and Fees, Billing, Payment, and Important Dates
Student Learning Center: Tutoring and Academic Strategy
University Bulletin: Programs of Study and Academic Regulations
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