The ASU advertising degree promotes critical thinking and practical application to assure students are competitive in the advertising, marketing and communications industry marketplace. Instructors in the major have experience in intercultural and international advertising, creative direction, social media marketing, agency management, personal selling, sport and entertainment marketing, and media production.
The Advertising major consists of 45 semester hours of coursework, which includes 30 semester hours in core communication courses. Core courses include essential studies in foundations of advertising, communication law, research methods, professional ethics and persuasion.
Students choose a specialty area of study in either a creative or business emphasis. Courses specific to the creative emphasis are media publishing, media graphics and copywriting. Courses specific to the business emphasis include media planning, media sales, and organizational communication.
The program culminates with an experiential advertising campaigns capstone course.
A minor is also required. Suggested minors are marketing, business, graphic design or art. Program advisors will assist students in making the best minor choices, based on skills and interests.
The advertising program is developed to provide authentic career engagement. The Appalachian State University chapter of the American Advertising Federation gives students the opportunity to connect with working professionals, then attend chapter events and activities. The ASU Advertising Club provides collaboration, projects, guest speakers and field trips designed to connect students with valuable industry contacts and mentors. Students will also have the opportunity to collect and promote their creative work on ASU’s Aportfolio platform.
Internships are also available through the major and are highly recommended.
Program of Study
Click here and look for the advertising degree program of study.
Semester-by-Semester Four-Year Plan
The university provides a four-year guide that is a recommended semester-by semester plan of study for each major in the Department of Communication The four-year guide is meant as an example of how a degree can be completed in four years. Individual plans will be developed for each student in consultation with an academic adviser.